Paulínia, January 22, 2025 – Greiner Service Tech’s Innovation and Technology Manager, Danilo Nagai, was present at Greiner Bio-One’s 2025 sales convention with a presentation that generated great impact and enthusiasm. The talk focused on the strategic importance of data and its connection to Greiner Bio-One’s eTrack product, demonstrating its potential in creating new digital business models.
eTrack and strategic data capture
Nagai began his presentation by detailing the relationship between eTrack and a strategic view of data capture, highlighting how this efficient data collection capability can be a differentiator in the current healthcare and laboratory market. According to Nagai, the tool goes beyond simple data collection; it is a strategic mechanism that allows companies to gain insights and advantages in their business, facilitating decision-making and anticipating trends.
From data to digital business models
The presentation evolved to show how the data collected by eTrack can be used to create digital business models. Nagai explored the various ways in which data can be used, ranging from improving product offerings to creating personalized services. Through practical examples, Nagai demonstrated how technological innovation is connected to the company’s business model and generates successful results.
2024 results and 2025 strategic plan
In his presentation, Danilo Nagai reviewed the results achieved in 2024 and described the improvements made throughout the year, as well as presenting the plans and objectives for 2025. The manager showed that the data generated in 2024 allowed for more precise improvements and adaptations in the solutions, contributing to better product delivery to customers. The 2025 strategic plan highlights a customer-focused approach, seeking even more personalized solutions.
The role of Greiner Bio-One's sales force
Danilo Nagai emphasized the importance of teamwork with the Greiner Bio-One sales force in achieving goals. He described the relationship that the digital solutions area and the salespeople have established, how relevant this union is for the effective application of eTrack in day-to-day operations and the success of the product in the market. To conclude his presentation, Nagai inspired all salespeople to embrace digital transformation, because, according to him, good results come through teamwork.
A vision for the future
Danilo Nagai's participation in the Greiner Bio-One sales convention was a valuable opportunity to disseminate knowledge, strengthen teamwork and deepen engagement. His presentation reaffirmed Greiner's commitment to using technology to support business strategy and thereby offer more solutions that meet market needs.
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