{"id":4581,"date":"2025-07-02T17:08:10","date_gmt":"2025-07-02T20:08:10","guid":{"rendered":"https:\/\/gboetrack.com\/?p=4581"},"modified":"2025-07-02T17:08:12","modified_gmt":"2025-07-02T20:08:12","slug":"a-resistencia-a-adocao-de-novas-tecnologias","status":"publish","type":"post","link":"https:\/\/gboetrack.com\/es\/a-resistencia-a-adocao-de-novas-tecnologias\/","title":{"rendered":"A resist\u00eancia \u00e0 ado\u00e7\u00e3o de novas tecnologias"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-1400x788.jpg\" alt=\"novas tecnologias\" class=\"wp-image-4583\" srcset=\"https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-1400x788.jpg 1400w, https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-711x400.jpg 711w, https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-768x432.jpg 768w, https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-1536x864.jpg 1536w, https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-18x10.jpg 18w, https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-360x203.jpg 360w, https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias-600x338.jpg 600w, https:\/\/gboetrack.com\/wp-content\/uploads\/2025\/07\/novas-tecnologias.jpg 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Novas tecnologias<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em meus anos de frequente contato com equipes de coleta, percebi que a simples promessa de automa\u00e7\u00e3o \u2014 mais rapidez e menos retrabalho \u2014 muitas vezes esbarra em barreiras humanas e culturais. Neste artigo, compartilho essas dores de campo e mostro como o <a href=\"http:\/\/gboertack.com\" title=\"eTrack\">eTrack<\/a> foi pensado para super\u00e1-las.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Por que coletadores relutam em mudar suas rotinas?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medo do Desconhecido<br><\/strong>Quando entregue um tablet ou scanner novo na bandeja, a primeira rea\u00e7\u00e3o costuma ser \u201ce se der algum problema?\u201d A inseguran\u00e7a nasce da falta de familiaridade, e n\u00e3o da tecnologia em si.<\/li>\n\n\n\n<li><strong>Sensa\u00e7\u00e3o de Fiscaliza\u00e7\u00e3o<br><\/strong>Registrar cada a\u00e7\u00e3o num sistema d\u00e1 a impress\u00e3o de \u201cestar sendo vigiado\u201d. Em vez de gerar valor, parece punir quem j\u00e1 trabalha sobre press\u00e3o de tempo.<\/li>\n\n\n\n<li><strong>Traumas de Projetos Passados<br><\/strong>Quem j\u00e1 sofreu com software travando em momentos cr\u00edticos (e sem suporte r\u00e1pido!) desenvolve resist\u00eancia autom\u00e1tica: \u201cj\u00e1 vi isso antes e sei como acaba.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como o eTrack ajuda aqui?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A interface do eTrack foi desenhada para se assemelhar \u00e0 experi\u00eancia de apps populares de redes sociais: menus claros, \u00edcones familiares e fluxos de navega\u00e7\u00e3o intuitivos. Em vez de manuais extensos, basta um r\u00e1pido \u201cswipe\u201d ou toque para avan\u00e7ar, reduzindo o medo inicial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Efeitos da falta de treinamento e comunica\u00e7\u00e3o interna<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uso Parcial do Sistema<br><\/strong>Sem um onboarding estruturado, muitos coletadores acabam voltando a planilhas ou anota\u00e7\u00f5es \u00e0 m\u00e3o \u2014 exatamente o que queremos eliminar.<\/li>\n\n\n\n<li><strong>Retrabalhos e Discrep\u00e2ncias<br><\/strong>Um registro no eTrack pode n\u00e3o refletir o que ficou anotado no livro de protocolo, criando confus\u00e3o e atrasos na identifica\u00e7\u00e3o de amostras.<\/li>\n\n\n\n<li><strong>Desmotiva\u00e7\u00e3o Geral<br><\/strong>Quando a equipe n\u00e3o entende \u201co porqu\u00ea\u201d por tr\u00e1s da ado\u00e7\u00e3o, \u00e9 natural surgir frustra\u00e7\u00e3o \u2014 e at\u00e9 a ideia de que \u201cisso n\u00e3o vai durar\u201d.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como o eTrack ajuda aqui?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realizamos treinamentos in loco com cada um dos <a href=\"https:\/\/gboetrack.com\/es\/uma-conversa-direta-com-os-flebotomistas\/\" title=\"\">coletadores<\/a>, para que, saibam exatamente o que fazer. E o gestor acompanha m\u00e9tricas de uso em tempo real, identificando rapidamente quem precisa de apoio extra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Como a cultura organizacional pode sabotar projetos de automa\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li><strong>Lideran\u00e7a Desconectada<br><\/strong>Projetos que nascem apenas na sala da TI s\u00e3o encarados como \u201ccoisa de t\u00e9cnico\u201d. \u00c9 preciso envolver gerentes e supervisores desde o in\u00edcio.<\/li>\n\n\n\n<li><strong>Comunica\u00e7\u00e3o Fragmentada<br><\/strong>Informativos por e-mail raramente chegam ao bolso de quem opera o tubo. Sem comunica\u00e7\u00e3o direta (push notifications, por exemplo), a mensagem se perde.<\/li>\n\n\n\n<li><strong>Decis\u00f5es Centralizadas<br><\/strong>Ignorar o feedback de quem coleta \u00e9 garantia de uma solu\u00e7\u00e3o desconectada da realidade.<\/li>\n\n\n\n<li><strong>M\u00e9tricas Antiquadas<br><\/strong>Ainda vejo laborat\u00f3rios avaliando desempenho por n\u00famero de tubos coletados manualmente \u2014 sem levar em conta a qualidade do registro e a seguran\u00e7a do paciente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como o eTrack ajuda aqui?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O eTrack foi projetado para ser um agente de mudan\u00e7a cultural. E as m\u00e9tricas dispon\u00edveis ao gestor valorizam n\u00e3o s\u00f3 a quantidade, mas a precis\u00e3o e a conformidade, alinhando os indicadores ao que realmente importa na rotina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ou seja&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falar de resist\u00eancia \u00e0 novas tecnologias sem abordar medo, comunica\u00e7\u00e3o e cultura \u00e9 incompleto. Como Gerente Comercial e Tecnologia na Greiner Bio-One Service Tech, testemunhei que solu\u00e7\u00f5es como o eTrack s\u00f3 transformam o dia a dia de um laborat\u00f3rio quando se unem a um design centrado no usu\u00e1rio e a um programa de treinamento e comunica\u00e7\u00e3o eficientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao simplificar a interface, inspirando-se em apps que usamos diariamente, e ao valorizar o aprendizado cont\u00ednuo, o eTrack garante benef\u00edcios reais tanto para o flebotomista quanto para o gestor \u2014 e, acima de tudo, refor\u00e7a a seguran\u00e7a e a confian\u00e7a no processo de coleta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Leonardo Lippel Rodrigues<\/strong><br><em>Gerente de Ventas y Tecnolog\u00eda<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.linkedin.com\/in\/leonardolippel\/\" target=\"_blank\" rel=\"noreferrer noopener\">linkedin.com\/in\/leonardolippel\/<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Novas tecnologias Em meus anos de frequente contato com equipes de coleta, percebi que a simples promessa de automa\u00e7\u00e3o \u2014 mais rapidez e menos retrabalho \u2014 muitas vezes esbarra em barreiras humanas e culturais. Neste artigo, compartilho essas dores de campo e mostro como o eTrack foi pensado para super\u00e1-las. 1. Por que coletadores relutam [&#8230;]\n","protected":false},"author":2,"featured_media":4583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[126,60,124,105,102,88,95,127,125,91,67,65,63,114],"class_list":["post-4581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informativos","tag-ai","tag-etrack","tag-flebotomista","tag-greinerbioone","tag-ia","tag-inovacao","tag-laboratorio","tag-novas-tecnologias","tag-pre-analitica","tag-produtividade","tag-qualidade","tag-rastreabilidade","tag-tecnologia","tag-transformacao"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Novas tecnologias: Falar de resist\u00eancia \u00e0 tecnologia sem abordar medo, comunica\u00e7\u00e3o e cultura \u00e9 incompleto. 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